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Thursday 21 December 2017

Twitter's full attention on live video next year

Twitter's full attention to live video next year


Twitter has become the most active platform for social media in today's date. This is not just a platform to break news, but it is also the most accurate place to know the current activity of the country and the world. Twitter India's Country Director Taranjit Singh talked about the preparations for the next year's preparations, along with important activities of this year from the special correspondent.

What kind of activities did Twitter experience in India in 2017?

This year has been special for Twitter India in many ways. We have seen many types of standards breaking down. It is a universal fact that Twitter is the biggest platform for all activities related to politics, film or cricket. But we are also seeing that there are many changes in these areas too. For instance, the way South Indian films are getting popularity is very startling. The stars of south India are attracting a large number of people. Now, during the Women's Cricket World Cup, the kind of attraction that people have shown towards this game, it shows the change in society. On the economic issues like GST, budget, one year of a ban on bondage, the way people took part in the discussion through a large number of Twitter, the change in society also reflects. We've seen Twitter become more varied this year. It is probably the largest social platform to report changes in the society.


What is the vision of Twitter India for the coming days?


If we talk about the next year, our focus will be on the video. The craze of live video is growing slowly. We have compromised with 35 agencies delivering this kind of video. India's market is important to us. We are giving an opportunity to our revenue earners to increase revenue through video. Many brands have adopted the policy of Twitter-based first.

Is Twitter ready for rural India or non-urban Indian market?


Yes, by the way, if you look at the classification of those who use Twitter, you will find that our expansion is increasing rapidly across the country. We are also getting popular in second, third and fourth-grade cities. Obviously, the people there are getting a data connection, then it is possible. Anyway, a survey says that 500 million people of India will own smartphones by the year 2030. At the same time, we are promoting local languages very fast. You can tweet today in most of the local languages of India. This will be more publicized in the coming days. At the same time, I would also like to state that we want to promote representatives of different classes of society.

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